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Ad network policy disclosures

AdMob, Meta, AppLovin, and analytics SDKs should be named clearly in your policy.

By FreePrivacyPolicy Editorial Team · Privacy compliance editors · Mobile & Ads · 6 min read

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Name the partner and the data

Do not write only "we use third parties." Name the ad network or SDK category and explain whether it uses cookies, advertising IDs, device identifiers, location, usage data, or purchase signals.

Explain consent and opt-outs

For EU, UK, and similar traffic, describe consent collection. For mobile apps, mention platform-level controls such as iOS tracking permission and Android advertising ID reset options.

Keep app-ads.txt aligned

Your public policy and app-ads.txt file serve different jobs, but they should tell a consistent story about who sells or measures ads for your inventory.

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Frequently asked questions

Do I need to list every reseller from app-ads.txt in my privacy policy?

Usually no. The policy should disclose data processors and advertising partners; app-ads.txt lists authorized sellers. Keep both accurate.